PR & Consulting

PR & Consulting

"Business opportunities are like buses, there's always another one coming."

– Richard Branson

Paul Salfen - PR & Consulting

About Us

Paul Salfen, founder and CEO – Paul Salfen is a skilled, multi-talented multitasking anomaly that has had an impressive 20-plus year career that has given him a wide variety of skills in the fields of PR, marketing, television and radio production, magazine and newspaper writing and editing, business consulting, event hosting and management, and content creation. He is a skilled leader that possesses the invaluable assets of being a great communicator, a good listener, a problem solver, and a stealth negotiator, with a high level of emotional intelligence and care put into his work.
Some of the positions held have been producer and co-host of The Drew Pearson Show for FOX Sports, Drew Pearson Live on ABC and KTXD, Inside Entertainment for London Broadcasting, SportsPlus on Comcast SportsNet, and Let’s Go DFW! for CBS. He was the Editor In Chief for ENVY Magazine, the Managing Editor for both 944 and Flavorpill as well as ScoreBoard Monthly, editor for AMFM Magazine, and has appeared on OSN in Dubai, the Cinemark pre-show, KLAX, FOX, CNN radio as well as provided articles for American Way, SUCCESS Magazine, Where, and New York Resident, among others and was featured as the cover story in Blitz Weekly.
He has hosted countless high-profile parties, movie screenings, festival events, red carpets, afterparties, and private events, also giving speeches at schools and business conferences, and being a part of world-renowned events like Critics Choice Awards, The GRAMMYs, and the Super Bowl.
His influence and access has put him in front of the biggest names in music, film, television, books, and business. He recently completed his first book called Going For It: Advice, Wisdom, and Hail Mary Moments from 1000 Stars, where he interviewed the top musicians, actors, writers, directors, producers, authors, astronauts, athletes, social media stars, and business leaders about what they’ve learned, what they would do differently, and the impressive stories of how they became successful.


Writing and editing:

Press releases and press kits
Crisis PR responses and letters
Website content writing
Product descriptions
Corporate bios
Ghostwriting books and magazine articles
Corporate manuals
Pitch decks and proposals
Social media post text in brand voice
Speech writing


Hosting internal or external content
Moderating panels or Q&As
Content intros/outros


Content creation
Creative pointers
Hiring of camera crews, editors, and production staff


Creative and conceptual ideas/solutions
Connecting the dots to vendors, staff, and other needs
Client entertainment
Project management
Customer service/account management/business development
Travel logistics
Identify needs
Develop procedures
Data analysis
PR and marketing
Media training
Publicity events
Event management
Influencer engagement
Brand activations
Strategy and planning
Speaking opportunities
VIP/media previews
On-site event coordination
Red carpet management
Event promotions

Current and past clients include:

ALG Family Holdings – Hyena’s Comedy Clubs, Perrotti’s Pizza, Freaky Fast Home Buyers & Investments, Kroh Exploration, Perk Kafe (NYC) and Down To Business
DART – Dallas Area Rapid Transit
XOXO Supperclub
Winston’s Supperclub PLUSH
Origin Releasing
Black Wolf Media Group
LFT (Lifestyle Fashion Terminal)
Four Creative
Axxis Sports & Entertainment (Super Bowl events)

Firebird Restaurants (El Fenix, MesoMaya, Snuffer’s, Village Burger Bar) Aria – South American tour/international media
Hollywood South Partners
LOUD Entertainment
Sethi Financial
Myles Group

PS PR price sheet

PR & Consulting: We offer a complimentary discovery meeting. Give us a call at 214-538-6881.

  • PR & Consulting: We offer a complimentary discovery meeting. Give us a call at 214-538-6881.
    Hourly Rate: $125 per hour
  • Press release writing: $600 for first 400 words, $75 for every next 100 words (includes two rounds of edits). Research is $100 per hour
  • Pitching: targeted, personalized pitches: $50 each or $125 per hour
  • Wire service fee: Starting at $400
  • Media alert writing: $300 (writing only, does not included distribution)
  • Media alert/press release distribution: Starts at $300 (includes media list creation, preparation
    and distribution)
  • Online events calendar submissions: $200 for every 25 websites
  • Targeted media list delivered as an Excel document starts at $400
  • Byline trade article writing: $2 per word (300 word minimum) Research is $125 per hour
  • Thought leader article writing: $2 per word (300 word minimum) Research is $125 per hour
  • Custom crisis communications plan: Starting at $1,500
  • Custom strategic communications plan and 6-month editorial calendar: $2,000
  • Media coaching: $175 per hour (2-hour minimum)
  • Infographics: Starting at $750
  • Online press kit (EPK): Starting at $1,250

Check out Paul Salfen’s first book, GOING FOR IT!

Going For It is a collection of quotes, stories, and incredible insight from the biggest and best names in entertainment, sports, and pop culture – and beyond, as the author shows that anyone can truly succeed when they put their mind to it and heart into it, proving the point with hundreds of shining examples from wide-ranging household names like Tom Cruise, Beyonce, Metallica, Garth Brooks, Tyler Perry, Larry King, Mike Tyson, and Sir Richard Branson – those that have won the top prizes in their fields from Oscars to GRAMMYs to EMMYs to Super Bowl rings and those that have graced the covers of the top magazines, the front pages of newspapers, and a place in the history books. Here you can truly learn from the best of the best no matter what you want to do in life.

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Contact Us

Need help or have a question?

Phone: 214-538-6881